On AT&T, my role was to oversee the creation of all Social and Digital Content for the brand. This included all forms of mobile and digital distribution as well as all presence on Facebook, Instagram, and Twitter. Each platform required a different set of creative to acknowledge their distinct user experiences.
On Instagram our goal was to highlight the connective power of the AT&T network for creators. So we focussed on the visual storytelling nature of the platform as much as possible while also highlighting how AT&T helps connect people with their passions.
AT&T Thanks is a program where AT&T rewards their customers with stuff. Ticket Tuesdays is one of those things. Basically, AT&T customers can take a friend to the movies with them for free on Tuesdays. Any friend. No matter what. Yes, even THAT friend.
We began with a series of 6 Instagram posts that introduced the campaign in a visually arresting way, and supported that with individual videos.
A company that lives in the world of Mobility should live into truly Mobile marketing. So, to announce their soon to launch OTT product DirecTV NOW, we created a uniquely Mobile experience. DirecTV NOW is an app-based, skinny version of the DirecTV offering. No contract, no equipment. Just all your favorite entertainment and live TV right there on your phone.
Emojitainment is an AT&T-branded Facebook Messenger Bot that harnesses the natural language of mobile—emojis—to serve as a virtual recommendation engine to let you know whats on DirecTV NOW right now, all based on your mood.
AT&T Connected Car- Turn your car into an entertainment hotspot.
AT&T Business