Creative Director / Brand Content

New York State Hurricane Relief Fund

After Hurricane Sandy hit the East Coast, Governor Cuomo’s office asked us to create a PSA effort to help raise money for those who lost their homes. We wanted to do something that went beyond the typical “celebrities talking to camera” approach. The Governors only requirement? That we use celebrities talking to camera. I think we did a pretty good job of adding value to that approach...

We also developed Print pieces.

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We also created a longer form piece from our Talent interviews.